Questions asked from the managers Essay Example for Free

Questions asked from the managers Essay The following questions are those asked from the managers of the IT corporations. Each and everyone of them were also asked to give a brief company profile before the questions about blogging were asked. Company Profile 1. Name of Company: 2. Year Company Started: 3. Brief History of Company 4. Nature of Company’s work 5. Number of company employees: 6. Target market of the company: Questions on Corporate Blog 1. What does the company offer? a. Services – (what services and for whom? ) b. Products – (what products and for whom? ) 2. Since when did your company start engaging in corporate blog? 3. How much does your company spend for the operation of your corporate blog? 4. What was the effect of corporate blog to your corporation 5. Is blogging effective in making your customers understand more about your company? 6. Does blogging make understanding your services easier? 7. Communication with Customers a. Did you receive more client feedback when you engaged in corporate blog? b. Are your customers more informed about your products when you engaged in corporate blog? 8. Communication with Employees a. How many of your employees engage in blogging? b. What are your rules regarding employees blogging? 9. Did you integrate your missions, visions, and goals into corporate blogging? 10. Did you consider the risks involved when your corporation or company started adopting corporate blog? If yes, why does your company still continue engaging in corporate blog? 11. Are the solutions which your company pursued, effective in reducing the risks of corporate blog? If not, what other solutions do you think should be done? 12. What have been the advantages of corporate blog for your company? 13. What have been the perceived disadvantages of corporate blog for your company? 14. What were the problems faced in engaging corporate blog? 15. Is corporate blogging better than written media into bringing your services closer to the customers? 4. 3 Analyzing obtained data The data obtained from the interviews have been tabulated and themes and trends from such qualitative data would then be identified, and analyses would then be formulated. The data obtained from the questionnaires will be analyzed using the Likert scale. The primary tool used to examine Likert Scale is by the use of graphical analysis. Since the frequency distribution can visually be seen in the graph, it is easier to explain the results. The trend represents certain patterns that match with the frequency distribution. The Likert scale is a unidimensional scaling method. Unidimensional concepts are generally easier to understand. Its either something has more of it or less (Trochim 2006, http://www. socialresearchmethods. net/kb/scalgen. php ). Since the aim of the research is to identify whether the receptiveness of corporate blog to employees, executives and the corporation as a whole is better or worse, then a unidimensional scaling would be a good measurement for the research. 4. 4 Other Resources Secondary resources are also critically used in this project, which mainly include news, journal articles and books. Internet and Email will be as the communication and research tools for this project. The collected data will be coded and analyzed under the theoretical framework and prior reviewed literature. According to Coffey and Atkinson (1996), coding is the process of condensing the bulk of data sets into analyzable units. Coding and analyzing data based theoretical concepts has the important role of enabling rigours review on our data. Therefore, the collected data will be coded and analysed under the theoretical framework and prior reviewed literature. 5 Discussion 5. 1 Research expectation and risk The author will discuss the outputs from the case study, interviews and questionnaires. Each case study will be discussed here in full detail. Blog contents from the corporate blogs of each company will be evaluated and discussed. The research study is able to seek: why did the company considered blogging? What are the advantages and disadvantages from setting up a corporate blog? The expectation data obtained from the questionnaires will also be presented and discussed. Results obtained through the Likert scale will be interpreted. Results are also related to previous researches and theoretical issues discussed in the introduction and literature review. The author will give a brief introduction to the uses of blogs, corporate blogs, its advantages and limitations, and the issues surrounding corporate blogs, which includes privacy or information leakage of the corporation because of the freedom, entailed in corporate blogging. To which we can now generate our prediction of corporate blogging with the analysis of its strategic management implementation (rules and regulations), the perception of employees and employers, and our own analysis as to how corporate blogging can elevate the communication process among a business organization. The author expects challenging the blogging system as an entity of information and as a communication medium to delimit its disadvantages and provide better means of communication for the business sector. Assuming that results are as predicted, we can now generalize the discussion. Note, however, that different companies have different cultures and strategies in corporate blogging; thus different results would be yield, and themes would have to be established in order for data to be qualitatively analyzed. Having the prediction of the future of corporate blogging may be a challenging step but I think it is feasible in this case since we can generate information regarding how the corporate blogging system can improve and be able to overcome the challenges of advanced technology. 5. 2 The limitations of the study On major limitation of the study is that only IT companies are to be considered in data gathering. It is possible that other companies may have a different culture and perception on corporate blogging. Future research may focus on determining the perceptions of companies other than IT and compare its results with the results obtained from this study. Also, the study only analyzed the perceptions of bloggers on corporate blogging. Studies on the perception of nonbloggers (or those who have blogs but do not post regularly) may be carried out to give a more generalized rate of acceptance of blogging as a new kind of innovation. There is also a restraint in Rogers’ Diffusion of Innovation Theory. It may be the most widely used theory in both individual and organizational IT adoption researches but none of the five predictors (relative advantage, compatibility with existing values and practices, simplicity and ease of use, trialability and observable results) made Jeyaraj et al. ’s (2006) list of best predictors for the aggregate IT adoption construct. Another limitation of this research is that blogging can result in legal problems because of the lack of blogging management. The integrity rules for protection and management are expected to established immediately.